GST Treatment of Vouchers under the Latest ATO Guidance: Timing, Adjustments, and Common Pitfalls
- stevenzhou91
- Oct 3
- 4 min read

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In Australia, businesses often make mistakes in handling GST (Goods and Services Tax) when issuing gift cards or vouchers. Different types of vouchers are subject to different GST rules and recognition points. Accurately understanding and applying these rules is crucial for maintaining tax compliance and avoiding potential risks.
What is a "Voucher"?
According to the Australian Taxation Office (ATO), for GST purposes, a voucher can take the form of a physical card, e-card, coupon, prepaid card, etc. The key feature is that it has a specified monetary value and can be redeemed for goods or services.
The ATO classifies vouchers into two major categories:
Face Value Voucher
Definition: A voucher that specifies a monetary value, which the holder can use to purchase a range of goods or services up to that value.
Characteristics: The customer has broad discretion over what to redeem; it is not limited to one specific product or service.
Tax impact: Generally, GST is not recognized at the time of sale (unless sold above face value). GST is only recognized when the voucher is actually redeemed.
Non-Face Value Voucher
Definition: A voucher that can only be redeemed for specific goods or services, with no open choice.
Characteristics: For example, “a massage voucher” or a “discount coupon for a specific item.”
Tax impact: If the goods/services being redeemed are taxable supplies, GST must be recognized at the time of voucher sale. No further GST is recognized upon redemption.
GST Treatment: The Key Difference Between Face Value vs. Non-Face Value
The GST treatment of vouchers depends on their nature, which determines when the GST liability arises. The distinction between face value and non-face value vouchers is fundamental to accurate reporting.
Face Value Voucher – GST recognized at redemption
At voucher sale: If sold at or below face value, the sale is not considered a taxable supply and no GST needs to be recognized at that point.
At redemption: When the customer redeems the voucher for taxable goods or services, GST is recognized at that moment.
Special case – sale above face value: If the voucher is sold for more than its face value (e.g., a $100 gift card sold for $105), the excess amount ($5) must be recognized as GST at the time of sale.
Expired/unredeemed balances: If vouchers expire or are partially unused, and the unredeemed balance is recognized as income in accounting records, an increasing adjustment is required. The GST on that amount (1/11 of the unredeemed balance) must be reported in the relevant BAS.
Example: A café issues a $100 gift card valid for 12 months. The customer uses $67 and lets the card expire with $33 unused. The café must recognize the $33 as income and record an adjustment: $33 × 1/11 = $3 GST to be reported in the BAS.
Non-Face Value Voucher – GST recognized at sale
At voucher sale: If the voucher is redeemable for taxable supplies, GST must be recognized at the time of sale.
At redemption: No GST is recognized again, as it has already been accounted for.
If redeemable for GST-free or input-taxed items: No GST applies at the time of voucher sale.
Common Errors and Risk Point
In practice, businesses often fall into the following traps when handling GST on vouchers:
Treating all vouchers the same: Ignoring the critical distinction between face value and non-face value vouchers, and applying a single GST treatment across the board.
Incorrect recognition timing: Recording GST on face value vouchers at the time of sale, or deferring GST on non-face value vouchers until redemption.
Overlooking expired/unredeemed voucher adjustments: Failing to apply an increasing adjustment for unredeemed balances of face value vouchers when recognized as income.
Confusing input tax credit timing:
For face value vouchers, input tax credits apply at redemption.
For non-face value vouchers, input tax credits apply at the time of purchase.
Not correcting past errors: If errors have been made in previous BAS lodgments, businesses should amend the BAS or make a voluntary disclosure to the ATO.
Conclusion
Vouchers are widely used as marketing and customer relationship management tools. However, their GST treatment carries hidden compliance risks. The ATO’s rules clearly state that the type of voucher determines both the timing and method of GST recognition and adjustments.
To stay compliant and avoid “pitfalls,” businesses should:
Accurately distinguish between face value vs. non-face value vouchers.
Recognize GST at the correct point in time.
Apply timely adjustments for expired or unused balances.
Establish proper internal tracking and reconciliation mechanisms for voucher redemption.
Tax compliance not only avoids penalties but also ensures the accuracy of financial reporting, which supports better decision-making by management. For businesses already issuing gift cards or vouchers, it is advisable to conduct an immediate self-review against ATO rules. Where errors are found, proactive correction and communication with the ATO will help safeguard compliance, protect corporate reputation, and support long-term sustainable growth.
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